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Asian Art Museum
200 Larkin St
San Francisco, CA 94102

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Jeffrey Augustine Songco

What does the compromise between Western capitalism and Eastern spiritual practices look like?  
How does an American negotiate between a cultural emphasis on Western materialistic comfort and a Buddhist philosophy of suffering? Blissed Out, Songco's work in Proximities 3:Import/Export, becomes the icon for the liminal space between the production of advertising and the consumption of spirituality – a sexy new Buddha for this contemporary moment.

In the work, a young muscular white man performs the simple act of a single deep breath while wearing athletic wear from iconic American fashion brands: Abercrombie & Fitch and American Eagle.  By using the ubiquitous technology of looping short video (as made popular by Vine, the breakout mobile application of 2013), the solitary breath becomes an endless practice of meditation. 

For more information on Songco, visit his website.